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WooCommerce development

Freelance WooCommerce developer for custom store features

I build and fix the parts of a WooCommerce store that settings and off-the-shelf plugins can't handle: custom functionality, checkout changes, plugins and integrations with the other systems your business uses. You work directly with me, not with an agency.

WooCommerce development workspace with a product page, theme code and store features such as payments and orders

When a WooCommerce store needs a developer

WooCommerce covers a lot out of the box. These are the situations where a developer usually becomes necessary.

  • A plugin almost does what you need. But your pricing rules, product options or order flow are specific enough that settings and add-ons can't cover them.
  • Custom code broke after an update. Snippets in the theme or an old custom plugin stopped working after a WordPress, WooCommerce or PHP update.
  • The checkout doesn't match how you sell. You need extra fields, conditional steps, minimum order rules, B2B pricing or a different confirmation flow.
  • Your store has to talk to another system. Orders, stock or customers need to sync with an ERP, inventory tool, CRM, shipping service or payment provider.
  • The store has become slow. Admin screens, search, cart or checkout slow down as the catalogue and order history grow.
  • The previous developer is no longer available. Someone needs to understand the existing custom work before changing it.
Services

Custom WooCommerce development

Development and fixes for new and existing WooCommerce stores, built on WordPress and WooCommerce APIs so the store stays maintainable.

  • Custom store functionality

    Product types, pricing and discount rules, custom fields, account features and admin tools built with WooCommerce hooks rather than edits to core files.

  • Cart & checkout customization

    Extra or conditional checkout fields, validation rules, shipping and payment logic, order confirmation and email changes.

  • WooCommerce plugins & extensions

    A dedicated plugin for your custom features, or an add-on that extends a plugin you already use, so the work survives theme changes and updates.

    WordPress plugin development
  • API & third-party integrations

    Connecting the store to external services through their APIs and the WooCommerce REST API: order export, stock sync, shipment creation, status updates.

  • Debugging & fixes

    Tracking down errors, plugin conflicts and broken custom code, then fixing the cause rather than hiding the symptom.

  • Performance improvements

    Finding slow queries, heavy plugins and uncached pages that slow down shop, cart, checkout or the admin, and fixing what's measurable.

Working on an existing store

Most requests concern a store that is already selling. The priority there is to change what's needed without putting orders at risk, so the work follows a few rules.

  • Review before quoting. Theme, plugins, custom code, hosting and PHP version are checked first, because they decide what's possible and how long it takes.
  • No edits to core or plugin files. Changes are made through hooks, a child theme or a dedicated plugin, so updates don't overwrite them.
  • Staging first. Changes are built and tested on a copy of the store, then released when you approve them.
  • Version control. Custom code is kept in Git, so every change is traceable and can be rolled back.

WooCommerce API integrations

When a provider has a well-maintained WooCommerce plugin that fits your process, that's usually the right choice. When it doesn't, a custom integration connects the store directly to the provider's API.

Typical integration points

  • Payment providers that don't have a plugin, or whose plugin doesn't fit your checkout
  • Shipping and fulfilment services: creating shipments, printing labels, pulling tracking status
  • ERP, accounting or inventory software that needs orders, stock or invoices kept in sync
  • CRM and email tools that should receive customer and order data

How it's built

The integration listens to WooCommerce events (new order, status change, stock update) and calls the provider's API, or receives the provider's webhooks to update orders in the store. Long-running syncs run in the background so they don't slow down the checkout.

Failed calls are logged and can be retried, so a provider outage shows up as a visible error in the admin instead of a silently missing order.

Some of my integration work is confidential, so I describe it in general terms here and can discuss comparable experience privately.

Process

How a WooCommerce project works

  1. Review

    I look at the store, the plugins and any existing custom code, so the estimate is based on the real setup, not assumptions.

  2. Scope & quote

    You get a written description of the changes, the technical approach, a timeline and the quote.

  3. Build on staging

    Work is done on a staging copy under version control, never directly on the live store.

  4. Test

    Orders are tested end to end: cart, checkout, payment in test mode, emails, stock and order statuses.

  5. Release & handover

    Changes go live at an agreed time, with notes on what was changed and how it works.

What to include when you request a quote

  • The store URL, and whether the work is on a live store or a new build
  • What should change, ideally with an example of the result you expect
  • The plugins and theme involved, if you know them
  • For integrations: the provider's name and its API documentation, if available
  • Any deadline or business date the work has to be ready for

A short description is enough to start. If something is unclear, I'll ask, and if the work would be better served by an existing plugin, I'll tell you.

Request a Quote
FAQ

WooCommerce development questions

Common questions about custom WooCommerce development, existing stores, checkout changes, integrations and how project work is handled.

Can you work on a store someone else built?

Yes. Most WooCommerce work happens on existing stores. I start by reviewing the theme, plugins and custom code so I know what I'm changing and can flag risks before quoting.

Will custom changes break when WooCommerce updates?

Custom work is built with WooCommerce's hooks and APIs, in a separate plugin rather than in core or theme files, which keeps it independent from updates. I also check compatibility with current WordPress, WooCommerce and PHP versions, including features such as High-Performance Order Storage.

Do you need access to my live store?

To review the setup, read access or a copy of the site is usually enough. Development happens on a staging copy, and access to production is only needed for the final release.

Can you connect my store to a service that has no WooCommerce plugin?

If the service offers an API, usually yes. The feasibility depends on its documentation and on test credentials from the provider, so I check those before confirming the scope.

How much does WooCommerce development cost?

It depends on the scope and on the state of the existing store, so I don't publish prices. After reviewing what you need, I send a quote for the specific work.

Do you work with clients outside Morocco?

Yes. I'm based in Marrakech and work remotely with clients in other countries, in English or French.

Need something built or fixed in WooCommerce?

Describe the change or the problem. I'll reply with questions or a first estimate.

Contact

Request a quote

Tell me what you want to build, fix or improve. I'll read your message, ask any questions I need, and reply with next steps or a first estimate. There's no public price list: every quote is based on your actual project.

Discuss your project